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This page contains additional materials to illustrate my articles in Research World

Taking a cue from Cavemen (No. 12, September 2009) about infographics and data visualization

Hans Rosling shows the best stats you've possibly ever seen:
Jeff Han is a research scientist for New York University's Courant Institute of Mathematical Sciences . Here, he demonstrates, for the first time publicly, his intuitive, "interface-free," touch-driven computer screen, which can be manipulated intuitively with the fingertips, and responds to varying levels of pressure:
 
 
How The Average U.S. Consumer Spends Their Paycheck (Economic Infographics):
The Beauty of Infographics and Data Visualization:
Elastic Lists Demo (Nobel Prize Winners):
 

Market Research is Dead. Long Live Market Research! (No. 16, January, 2010, pp. 10-11)

Some popular tools to research consumer perceptions and preferences on social media:
 
Google Tools

Google Search is the most basic tool. It’s an easy way to see what Google has discovered about your company or brand. Also, with the new search options Google unveiled recently, you can zero in on the most recent entries.

Google Blog Search allows you to see what is being said about you in the blogosphere.
 
Google Trends analyzes a portion of Google web searches to compute how many searches have been done for a terms. This will allow you to gauge the popularity of a recent ad campaign to see if people are searching for your product. There are two pieces of information you will see . A graph showing search volume and a Google News reference volume graph. This graph shows you the number of times your topic appeared in Google News stories. You also get a geographic break down. If your story is really hot, it could make it to the Hot Trends list. Google Trends information is updated daily, and Hot Trends is updated hourly. There is also Google Trends for Websites. When you enter your domain in the search box, Trends for Websites shows you a graph reflecting the number of daily unique visitors to your website (more details on how it’s calculated here). You can also see a list of regions where visitors came from, other websites they may have visited, and terms they may have also searched for.
 
Google Insight is Google Trends "on steroids". Google Insights for Search and Google Trends use the same data, but Insights for Search is has much more its advanced features. You can compare search volume patterns across specific regions, categories, time frames and properties.
 
Google Alerts: This is by far the most important (yet overlooked tool) from Google. What Google Alerts allows is instantaneous email or feed alert when your brand or company is mentioned in the news, written about in a blog or is a new result in Google results.
 
Twitter Tools

Twitter is a hot micro-blogging tool, but it offers companies and brands a great way to really know what their customers are thinking. Searches on Twitter can be done by checking the terms you are interested in. Nevertheless, we also recommend you checking your searches with hashtags as well. A hashtag is a number or pound sign (#) which some users will add before a term. Twitter bought a company called Summize last year which they have integrated into their own search engine. The other tools below use Twitter results to spit out search results, but none owned by Twitter. Mainly these tools focus on what are the hot topics in the so-called Twitterverse. The benefit of these tools is to ensure you brand or company is not undergoing an e-revolt by dissatisfied customers.

 Twitter Search searches Twitter directly. It is based on the technology they got from Summize. If new results come in while you are reading, you will be notified that you can refresh to see them. Also you can subscribe to results in the Atom feed format, so you never miss new additions.
 
Twitturly tracks and ranks what URLs people are talking about on Twitter. Each time someone tweets a URL to their followers on Twitter, Twitturly takes note of it and applies it as a vote for that URL. This service will allow you to see the penetration your site gets into the universe of twitter.
 
TweetMeme is a service which tracks popular links on Twitter. Webmasters can install a code on their website to allow people the ability to (re)tweet their content. You can also search their site to see how you are doing.
 
TwitterScope — an easy-to-use tool, which creates a pop-up window with both sides of any user’s conversations.
 
Tweetag displays the 40 most frequent topics being discussed on Twitter (based on our automatic tagging system). The size of each tag represents its relative importance. If there is an e-revolt under way it will hit the front page.
 
Twitscoop allows you  search for a specific tag, conversation, topic by entering it into the search box. The results of the corresponding tweets will come up in an activity graph. Search results will refresh automatically.
 
Microsoft LookingGlass Project (forthcoming, fee-based)
LookingGlass is a social-media aggregator and monitoring tool that's still in "proof of concept" stage, meaning it's not yet in the market and will be open to a very small group of testers next month. The idea is to connect social-media-monitoring tools to the rest of a marketer's organization -- customer databases, work orders, customer-service centers and sales data. Looking Glass will pull in a variety of feeds from platforms such as Twitter, Facebook, YouTube and Flickr and work with third-party data sources as well (the folks behind it have already talked to some firms such as Meteor Solutions and Telligent). All of the data collected will connect into Microsoft's enterprise platforms, such as Outlook and Sharepoint.
 

Sources:
Market Research And Brand Tracking With Google and Twitter (mark8t)
 
 
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Alex Gofman,
Mar 3, 2010, 4:38 PM
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Alex Gofman,
Oct 3, 2009, 6:27 AM
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