Publications List

Monographs or parts of monographs

Books/monographs

Bevolo, M., Gofman, A., Moskowitz, H. 2011. Premium by Design: How to Design and Market High End Products. Farnham, Surrey, UK: Gower.

Gofman A. 2009. Experimentation-Based Product Development in Mature Food Categories: Advancing Conjoint Analysis Approach. Tartu, Estonia: Tartu University Press (Doctorate Thesis).

Moskowitz, H., Gofman, A. 2007. Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them, Philadelphia, Pennsylvania: Wharton School Publishing / Pearson Education.

[Licensed to be translated into 15 languages. Daily Bestsellers lists at amazon.com, amazon.uk and amazon.de in different sections; Selected by Executive Book Summaries as one of the Thirty Best Business Books of 2007; Selected as the Best Book in Product Development by ICFAI University Press; Selected in the Global list of the ten best business books of 2007 by the 'Business Magazin' (Romania), etc.]

Currently Published Editions:
--. بيع وتسويق الأحلام Lebanon, Beirut: Arab Scientific Publishers, 2007. (In Arabic).
--. Vendere Elefanti Azzurri: Creare prodotti di successo anticipando i desideri del mercato. Bologna, Italy: Pearson Paravia Bruno Mondadori S.p.A., 2007. (In Italian).

--. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Delhi: India: Pearson Power (Dorling Kindersley Pvt. Ltd.), 2007. (English reprint).

--. Selling Blue Elephants: Wie man Produkte kreiert, von denen der Konsument heute noch nicht weiß, dass er morgen nicht mehr auf Sie verzichten kann. Germany, München: FinanzBuch Verlag  GmbH, 2007. (In German).

--. 藍色大象也能賣 如何預知顧客需求,打造未來的明星商品. Taiwan, Taipei City: Pearson Education Taiwan Ltd., 2007 (In Chinese Traditional)

--. Parduok mėlyną dramblį: Kaip sukurti produktą, kurį pirkėjas griebtų net nespėjęs panorėti. Vilnius, Lithuania: Vaga Publishers, Ltd., 2008. (In Lithuanian).

--. モスコウィッツ博士のものづくり実験室「心の中の商品」を作ろう!Japan, Tokyo: Eiji Press, 2008 (In Japanese).

--. Vendiendo elefantes azules: como conseguir que la gente quiera los productos inlcuso antes de que sepa que los quiere. Spain, Barcelona: Planeta de Agostini Profesional y Formacion SL, 2008. (In Spanish).

--. Selling Blue Elephants: Ontdek wat uw klanten willen, nog voordat ze dat zelf weten. The Netherlands, Amsterdam: Pearson Education Benelux BV, 2008. (In Dutch).

--. Продать как пить дать. Как создавать такие товары, которые люди захотят купить прежде, чем поймут, что они им нужны. Москва: Символ-Плюс., 2009 (In Russian).
--. 卖掉蓝象 如何在人们知道以前就制造出他们想要的杰出产品. Beijing, PRC: CHINA RENMIN UNIVERSITY PRESS (In Simplified Chinese).
- Selling Blue Elephants : 7 Langkah Menciptakan Produk Idaman. Indonesia: Pt. Bhuana Ilmu Populer (In Bahasa). [ISBN 9789790742345].
- 블루 엘리펀트. Korea: LUX Media. (In Korean).

Edited monographs

Gofman, A., Moskowitz, H. (Eds). 2010. Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind [work in progress].

 

Chapters in monographs

Gofman, A. 2010. Rule Developing Experimentation in Consumer-Driven Package Design. In Wiley Encyclopedia of Operations Research and Management Science, Cochran, J., Cox, L., Keskinocak, P., Kharoufeh, J. and Smith, J. (Eds.), Hoboken, NJ: John Wiley & Sons, Inc. DOI: 10.1002/9780470400531.eorms1036.
Gofman, A. 2010. Putting A Price On Intangibles: Art Exhibition Patronage. In People, Preferences & Prices: Sequencing the Economic Genome of the Customer’s Mind, Galanter, E., Moskowitz, H., Silcher, M. Sharjah, UAE; Oak Park, IL; Bussum, Netherlands; Karachi, Pakistan: Bentham Science Publishers. eISBN: 978-1-60805-249-3.  DOI: 10.2174/978160805249311101010195. (Available at http://www.benthamdirect.org/pages/content.php?9781608052493).

Gofman, A. 2009. Combining Eye Tracking with Experimental Design. In Packaging Research in Food Product Design and Development, Moskowitz, H., Reisner, M., Lawlor, J., Deliza, R., 230-246, Ames, Iowa: Wiley-Blackwell.

Gofman, A. 2009. Getting the package and website graphics right with consumer co-creation. In An Integrated Approach to New Food Product Development, ed. Moskowitz, H., Saguy, S., Straus, T., 369-386, Boca Raton, FL: CRC Press / Taylor & Francis Group.

Gofman, A., and Moskowitz, H. 2005. Developing from the ground up: Self-authoring systems for text and package concepts in Concept Research. In Food Product Design and Development, Moskowitz, H.R., Porretta, S., Silcher, M., 283-322, Ames, Iowa: Blackwell Publishing.

Moskowitz, H. Gofman, A., Manchaiah, M., Ma, Z., and Katz, R. 2005. Dynamic package design and optimization in the Internet era. In Excellence in International Research 2005, 533-580, Amsterdam: ESOMAR.

Moskowitz, H., Gofman, A., Tungaturthy, P., Manchaiah, M., and Cohen, D. 2000. Research, politics and the Web Can Mix. Considerations, Experiences, Trials, Tribulations in Adapting Conjoint Measurement to Optimizing a Political Platform as if a Consumer Product. In Marketing Research in a .com Environment, Brookes, R. (Ed.), 223-243, Amsterdam: ESOMAR.

Moskowitz, H., Gofman, A. 1996. The DesignLab Paradigm for Product Creation: Merging Consumers, Creatives, Computers for the Design of a Children’s Cereal Product. In Consumer Preference & Sensory Analysis, ed. Porretta, S., 21-39, The Netherlands: Miller Freeman Technical Ltd.

Moskowitz, H.R., Gofman, A., and Tungaturthy, P. 1996. Multi-media development and optimization of concepts for a fast food restaurant. In Culinary Arts and Science. Global and National Perspectives, ed. Edwards, J.S.A., 101-116, Southampton: Computational Mechanics Publications.
 

Professional books contribution

Gofman, A. 2010. Users Should Pay for Emails. In R. Espejo (Ed.) Should the Internet be Free? Detroit: Greenhaven Press, 84-87.
Poras, J., Emery, S., Thompson, M. 2006. Success Built to Last: Creating a Life That Matters. Philadelphia, Pennsylvania: Wharton School Publishing/ Pearson Education.
        
[Acknowledged contributor to the World Success Survey chapter analyzing a conjoint analysis project, 222-254].
           
[WSJ and BusinessWeek bestseller; Top 3 of Amazon’s Best Books of 2006 Editors’ Picks: Business].
Bevolo, M. 2009. The Golden Crossroads: Multidisciplinary findings for business success from the worlds of fine arts, design and culture. Basingstoke, UK: Palgrave Macmillan. 
        [Acknowledged contributor to the RDE Survey chapter analyzing a conjoint analysis project].
 

Academic papers published in international peer-reviewed journals

Gofman, A. Consumer Driven Innovation in Website Design: Structured Experimentation in Landing Page Optimization. International Journal of Technology Marketing (accepted for publication).
Gofman, A., Moskowitz, H., and Mets, T. 2011. Marketing Museums and Exhibitions: What Drives the Interest of Young People The Journal of Hospitality Marketing and Management Vol. 20(6): 601-618), DOI: 10.1080/19368623.2011.577696
Gofman, A., Moskowitz, H. 2010. Improving Customers Targeting with Short Intervention Testing. International Journal of Innovation Management. 14 (3) 435-448. DOI: 10.1142/S1363919610002726.
Gofman, A., Moskowitz, H., Bevolo, M., and Mets, T. Decoding Consumer Perceptions of Premium Products with Rule Developing Experimentation. The Journal of Consumer Marketing. 27(5): 425-436.  DOI: 10.1108/07363761011063321.
Gofman, A., Moskowitz, H. 2010. Application of Isomorphic Permuted Experimental Designs in Conjoint Analysis. Journal of Sensory Studies, 25(1): 127-145. DOI 10.1111/j.1745-459X.2009.00258.x

Gofman, A., Moskowitz, H., and Mets, T. 2010. Accelerating Structured Consumer-Driven Package Design. The Journal of Consumer Marketing, 27(2): 157-168.

Gofman, A., Bevolo, M., Moskowitz, H. 2009. Role of Corporate Leadership and Innovation Claims in Consumer Perception of Premium Products. International Journal of Innovation Management, 13(4): 665-681.
Gofman, A., Moskowitz, H., and Mets, T. 2009. Integrating Science into Web Design: Consumer Driven Website Optimization. The Journal of Consumer Marketing, 26(4): 286-298.
Gofman, A., Moskowitz, H., and Mets, T. 2009. Developing New Corporate Understanding of an Existing Product. The Journal of Product & Brand Management, 18(2): 84-94.
[An Emerald Outstanding Paper Award Winner for Excellence 2010].

Gofman, A., and Moskowitz, H. 2009. Steps towards a consumer-driven innovation machine for ‘ordinary’ product categories in their later lifecycle stages. International Journal of Technology Management, 45(3/4): 349-363.

Gofman, A., Moskowitz, H., Fyrbjork, J., Moskowitz, D., and Mets, T. 2009. Extending Rule Developing Experimentation to Perception of Food Packages with Eye Tracking. The Open Food Science Journal, 3: 66-78. (Available from http://www.bentham.org/open/tofsj).

Moskowitz, H., Rabino, S., Gofman, A., and Moskowitz, D. 2007. Effective and Confident Communications in the Midst of a Major Crisis: An Experiment in the Pharmaceutical Context. International Journal of Pharmaceutical and Healthcare Marketing, 1(4): 318-348.

Gofman, A. 2007. Consumer Driven Multivariate Landing Page Optimization: Overview, Issues and Outlook. The IPSI BgD Transactions on Internet Research, 3(2): 7-9.
Gofman, A. 2006. Emergent Scenarios, Synergies, And Suppressions Uncovered within Conjoint Analysis. Journal of Sensory Studies, 21(4): 373-414.

Moskowitz, H., Gofman, A., Beckley, J., and Ashman, H. 2006. Founding a New Science: Mind Genomics. Journal of Sensory Studies, 21(3): 266-307.

Moskowitz, H., Gofman, A., and Beckley, J. 2006. Using High-Level Consumer-Research Methods to Create a Tool-Driven Guidebook and Database for Product Development and Marketing. Journal of Sensory Studies, 21(1): 54-100.

Moskowitz, H.R., Gofman, A., Itty, B., Katz, R., Manchaiah, M., and Ma, Z. 2001. Rapid, inexpensive, actionable concept generation and optimization – the use and promise of self-authoring conjoint analysis for the foodservice industry. Food Service Technology, 1(3/4): 149-168.

Moskowitz, H.R., Cohen, D., Gofman, A., and Guggisberg, R. 1996. Cross-national segmentation of concepts for coffee. Food Quality and Preference, 7(3-4): 314-315.

 

Patent descriptions in the international databases (www.espacenet.com)

US Patents:

System and method for performing conjoint analysis (US 7,941,335). Publication date:  2011-05-10. Inventor: Moskowitz Howard R; Gofman Alexander. Applicant: Moskowitz Howard R; Gofman Alexander. EC: G06Q10/00B; G06Q30/00A. IPC: G06Q10/00; G06Q30/00; G06Q10/00. Publication info: US2005177388  (A1).

A system and method for content optimization. Publication date: (US 6,662,215). Publication date: 2002-01-17. Inventor: Moskowitz Howard; Gofman Alexander. Applicant: Novation Inc I. [US]. EC: G06F17/30W1F; G06Q30/00A; IPC: G06F17 / 30; G06Q30 / 00; H04L29/06. Publication info: WO0205136  (A1). 
 

Foreign Patents (partial list):

Display unit, Patent no: SU1714662 (A1), Publication date:  1992-02-23. Inventor: Gofman Aleksandr Ya. Applicant: UK VNII Gornoj Geomekhaniki Ma. Classification: G09G1 / 16G09G1 / 16G09G1 / 16. Application no: SU19884454549 19880705.

Device for storage and displaying of seismic signals, Patent no: SU1644061 (A1). Publication date: 1991-04-23. Inventors: Gofman Aleksandr Ya; Pesok Viktor Ya. Applicant: UK VNII Gornoj Geomekhaniki Ma. Classification: G01V1 / 30; G01V1 / 28G01V1 / 30; G01V1 / 28G01V1 / 28. Application no: SU19874282895; 19870713.

Arrangement for spark-safe switching of power supply of transistor converter, Patent no: SU 1559209 (A1), Publication date: 1990-04-23. Inventors: Lappo Pavel V; Gofman Aleksandr Ya;  Berestetskij Aleksandr P. Applicant: UK VNII Gornoj Geomekhaniki Ma. Classification: E21F9 / 00E21F9 / 00E21F9 / 00. Application no: SU19884371698            19880104.

Device for presentation of information, Patent no: SU1573469 (A1). Publication date: 1990-06-23. Inventor: Gofman Aleksandr Ya. Applicant: UK VNII Gornoj Geomekhaniki Ma. Classification: G09G1 / 16G09G1 / 16G09G1 / 16. Application no:            SU19874223472 19870407.

Method and apparatus for automatic charging and discharging of storage battery, Patent no: SU1450041  (A1). Publication date:  1989-01-07. Inventors: Chernomordik Grigorij A; Gofman Aleksandr Ya.  Applicant: UK VNII Gornoj Geomekhaniki Ma. Classification: H02J7 / 04; H01M10 / 44H02J7 / 04; H01M10 / 44H02J7 / 04; H01M10 / 42. Application no: SU19874176590 19870108.

Method of spark-proof power supply, Patent no: SU1411516 (A1). Publication date:  1988-07.23. Inventors: Kogan Eduard G; Gofman Aleksandr ;  Didenko Valerij P;  Kufman Aleksandr Z. Applicants: UK VNII Gornoj Geomekhaniki Ma.; Proizv Ob Sozdaniyu Vypusku Sr. Classification:   E21F9 / 00E21F9 / 00E21F9 / 00. Application no: SU 19864131929 19861008.

Apparatus for measuring time-related parameters of track circuit codes, Patent no: SU1418153 (A1). Publication date:  8/23/1988. Inventors: Gofman Igor Ya; Gofman Aleksandr Ya; Belinskij Pavel N. Applicant:  Artemovskaya Distantsiya Signa. Classification: B61L23 / 16; B61L23 / 00; (IPC1-7): B61L23 / 16.

Arrangement for ensuring spark-safety of load, Patent no: SU1366650 (A1). Publication date:  1988-01-15. Kogan Eduard G;  Didenko Valerij P;  Kufman Aleksandr Z;  Gofman Aleksandr Ya. Applicant: Proizv Ob Sozdaniyu Vypusku Sr; UK VNII Gornoj Geomekhaniki Ma. Classification: E21F9 / 00E21F9 / 00E21F9 / 00. Application no: SU19864107886 19860521.

 

Other academic papers

Gofman, A., Moskowitz, H., Fyrbjork, J., Moskowitz, D., and Mets, T. 2010. Exploring Perception of Food Packages with Rule Developing Experimentation and Eye Tracking. Wharton School Publishing, http://www.whartonsp.com/articles/article.aspx?p=1552770, February 3, 2010 (Accessed February 4, 2010).
Gofman, A., and Moskowitz, H. 2009. Structured Experimentation in Package Design. Wharton School Publishing, http://www.whartonsp.com/articles/article.asp?p=1334083&seqNum=5, April 20, 2009 (accessed April 27, 2009).

Gofman, A. 2008. Improving the "Stickiness" of Your Website. Part 2: If They Like A and B, Would They Like "A+B"? Wharton School Publishing, http://www.whartonsp.com/articles/article.asp?p=1172745, February 22, 2008 (accessed May 15, 2009).

Gofman, A. 2007. Improving the 'Stickeness' of Your Website. Wharton School Publishing, http://www.whartonsp.com/articles/article.asp?p=1015178, September 21, 2007 (accessed on May 15, 2009).

Porretta, di S., Moskowitz, H.R., and Gofman, A. 1996. L’analisi Sensoriale Dei Prodotti Alimentari: Cenni Storici e Breve Rassegna su Alcuni Metodi Correnti (Sensory Analysis of Food: a Short History and Overview of Current Methods), Tecnologie Alimentari, 3:106-118.

Chernomordick, G., Fridman, A., Gofman, A., Pesok, V. 1987. Mining seismic station ShSS-2. In VNIMI Proceedings “Geological and geophysical methods and means of coal seams and rock disturbance forecasting”. Leningrad: VNIMI (in Russian).
Chenomordick, G., Gofman, A. 1985. Design of testing and diagnostic systems for digital units of mining geophysics devices. Final Report No 0220209000. Donetsk: UF VNIMI (in Russian).
Chenomordick, G., Kogan, E., Fridman, A., Gofman, A., et al. 1987. Researching and creating recommendations for explosion-proof seismic apparatus design based on microelectronics (microprocessors). Final Report No 0293012102. Donetsk: UF VNIMI (in Russian).
Gofman, A., Chenomordick, G., Arhipenko, A., Kanter, E., Ulianov, A. 1991. Improved mining seismic station SSS - 1M "Druzba" (Soviet –Hungarian project). Final Report No 0239050000. Donetsk: UF VNIMI (in Russian).
  

Conference papers and abstracts

Fyrjbork, J., Shofu, R., Bevolo, M., Moskowitz, D., Gofman, A., Moskowitz, H. 2010. Measuring Interest & Price for Sensory Experience: Application to Hotels. In Proceedings of Keer2010: International Conference on Kansei Engineering and Emotion Research, Paris, March 2-4, 2010. ISBN 978-4-9905104-0-4
Gofman, A., Moskowitz, H. 2009. Improving Targeting of Customers with Rule Developing Experimentation and Short Intervention Testing. In Book of Abstracts of The 2nd ISPIM Innovation Symposium “Stimulating Recovery - The Role of Innovation Management” in New York: 31.
Moskowitz, H., Gofman, A., Lieberman, L., Ray, I., Onufrey, S. 2009. Sequencing the genome of the customer mind by experimental design and short intervention testing. In Proceedings of Society for Marketing Advances (SMA) 2009 Annual ConferenceEmbracing Challenges and Change: A Global Perspective” in New Orleans, Louisiana, November 4 - 7, 2009: 209-213.

Bevolo, M., Gofman, A., Moskowitz, H. 2009. Sustainability, Higher Margin Opportunities & Economic Crises: Lessons for our Challenging Times from the Global Study of Premium Products. In Proceedings of 2009 ESOMAR Congress in Montreux, Switzerland: 212-231.

Gofman, A., Bevolo, M., Moskowitz, H. 2009. Impact of Corporate Leadership and Innovation on Consumer Perception of Premium Products. XX Annual ISPIM Conference “The Future of Innovation” in Vienna, Austria. In Book of Abstracts of XX ISPIM Annual Conference, 64.

         [Selected among the best papers to be published in the special issue of International Journal of Innovation Management ]

Gofman, A., Moskowitz, H. 2008. MindGenomics: New Collaboration Approach for Open Innovation in Marketing. XIX Annual ISPIM Conference  in Tours, France. In Book of Abstracts of XIX ISPIM Annual Conference, 41. Hoboken, NJ: Wiley.

Namiranian, L., Moskowitz, H., and Gofman, A. 2006. Motivations to join: What language do online panelists need to hear to volunteer? In Proceedings of 2006 ESOMAR Panel Research Conference in Barcelona (CD).

Gofman, A., Moskowitz, H., Rabino, A. S., and Lowry, D. 2006. Stock Market Activity: Market Research Meets Applied Economics. In Proceedings of 2006 ESOMAR Congress in London (CD).

Moskowitz, H., Gofman, A., Manchaiah, M., and Silcher, M. 2006. Pragmatic public policy: Applying psychophysics to the world of attitudes. In Proceedings of The 22nd Annual Meeting of the International Society for Psychophysics, in St. Albans, Hertfordshire, UK, 145-150.

Bitran, I., Gofman, A., and Moskowitz, H. 2006. Innovation combining art, engineering and social-economy science: or how to foster and sustain innovation in a knowledge and solution provider corporation. In Proceedings of 2006 ESOMAR Innovate Conference in Miami, USA (CD).
Moskowitz, H., Gofman, A., Krieger, B., Moskowitz, D., and Cohen, D. 2006. Effective and Confident Communications in the Midst of a Major Crisis: How a Pharmaceutical Executive Can Capitalize on Messaging Simulation. In Improving Public Health Through the Internet. Abstracts Book, 11th World Congress on Internet in Medicine, ed. Eysenbach G., 86. Toronto, ON: JMIR Publications.

Mittal, A., Sohoni, K., Gofman, A., Moskowitz, D., and Moskowitz, H. 2006. Asia: From the World’s Research Back-Office to the World’s Research Strategic Partner… A Dialogue between Collaborating Researchers in India & the US. In Proceedings of 2006 ESOMAR APAC Conference in Mumbai, India (CD).

Moskowitz, H., Moskowitz, D., Gofman, A., and Rabino, S. 2006.Effective and confident communication in crisis situations. In Proceedings of 2006 ESOMAR Healthcare Conference, New York (CD).

     
[Nominated for the best ESOMAR paper of the 2006]

Gofman, A., Moskowitz, H., Manchaiah, M., and Silcher, M. 2006. Pragmatic Public Policy: Evaluating potential social anxiety factors and remedies through an internet-enabled system. In Proceedings of 2006 VIPSI Conference on Internet, Processing, Systems for e-education/e-business, and Interdisciplinaries, in New York. Book of Abstracts: 17-18.

Gofman, A., Moskowitz, H., Manchaiah, M., and Silcher, M. 2006. Prescriptive public policy: Internet-enabled analysis of citizen concerns and social policy. In Proceedings of: 2006 VIPSI Conference on Internet, Processing, Systems for e-education/e-business, and Interdisciplinaries, in Montreal, Canada. Book of abstracts, 9-10.

     [Keynote Speech]

Gofman, A., and Moskowitz, H. 2006. Applying Scenario Analysis to Crisis Communication Engineering. In Proceedings of 2006 IPSI Conference on Internet, Processing, Systems for e-education/e-business, and Interdisciplinaries, in Marbella, Spain. Book of abstracts, 9.

     [Keynote Speech]

Moskowitz, H., Gofman, A., Beckley, J., and  Ashman, H. 2006. Founding a New Science: Mind Genomics™. In Proceedings of 2006 IPS-USA Conference on Internet, Processing, Systems for e-education/e-business, and Interdisciplinaries, New York. Book of abstracts, 26-28.

Sapiro, K., Pezzotti, M., Stefaneli, R., Grabowsky, A., Gofman, A., and Moskowitz, H. 2005. How can premium brands survive during an economic recession? In Proceedings of 2005 ESOMAR 10th Latin American Conference, Buenos Aires, Argentina (CD).

     [Nominated for the best ESOMAR paper of the 2005].

Gofman, A., and Moskowitz, H. 2005. Consumer-driven ‘concept innovation machine’ – a dream or reality? In Proceedings of The XVI ISPIM Annual Conference in Porto, Portugal (CD).

     [Selected among the best papers to be published in the International Journal of Technology Management] 

Luth, R., and Gofman, A. 2005. To build, or not to build? Deciding on a strategy for panel usage and management. In Proceedings of 2005 ESOMAR Worldwide Panel Research, Budapest, Hungary (CD).

Marcus, J., Gofman, A., Ma, Z., and Moskowitz, H. 2005. Up to speed. Localizing and evolving business-oriented, early-stage research thinking and methods for the Asia Pacific market. In Proceedings of 2005 ESOMAR Asia Pacific Conference, Tokyo, Japan (CD).

Hartmann, J., Moskowitz, H., Gofman, A., and Manchaiah, M. 2004. Sustainable co-creativity using Internet-enabled, visual conjoint analysis. In Proceedings of 2004 ARF in New York (CD).

Gofman, A., and Moskowitz, H. 2004. Dynamic Magazine Cover Design & Optimization. In Proceedings of 2004 INFORMS Marketing Science Conference, Rotterdam, Netherlands, 23.

Hartmann, J., Moskowitz, H., Gofman, A., and Manchaiah, M. 2004. Sustainable co-creativity using Internet-enabled, visual conjoint analysis: Understanding and optimizing communications and the 'look'. In Proceedings of 2004 ESOMAR Asia Pacific Conference in Shanghai (CD).

Moskowitz, H., Gofman, A., Manchaiah, M., Ma, Z., and Katz, R. 2004. Dynamic package design and optimization in the Internet era. In Proceedings of 2004 ESOMAR Technovate 2 Conference, Barcelona, Spain (CD).

     [Nominated for the best ESOMAR paper of the 2004]

Moskowitz, H., Fehr, R., Gofman, A., Stanley, J., and Noble, S. 2000. Integrating high-level (expanded conjoint) research to a portal company. The case of FreeRide.com. In Proceedings of 2000 ESOMAR Congress, Vienna, Austria (CD).

Moskowitz, H., Gofman, A., Tungaturthy, P., Manchaiah, M., and Cohen, D. 2000. Research, politics and the Web Can Mix. Considerations, Experiences, Trials, tribulations in Adapting Conjoint Measurement to Optimizing a Political Platform as if a Consumer Product. In Proceedings of 2000 ESOMAR Net Effects3 in Dublin, Ireland (CD).

Moskowitz, H.R., Cohen, D., Gofman, A. and Guggisberg, R. 1995. Cross-national segmentation of concepts for coffee. In Proceedings of the Second Pangborn Sensory Science Symposium, July 30–August 3, 1995, University of California, Davis, California.

Gofman, A., Lappo P. 1989. Application of the switching devices in explosion-proof apparatus. In Proceedings of the VI Academic Conference “Reliability and economics of the explosion-proof electric apparatuses” in Kemerovo (in Russian).

Gofman, A. 1989. Design implications of the explosion-proof display systems. In Proceedings of the Academic Conference “Design and implementation of the new means and methods for labor safety in the region enterprises” in Sverdlovsk (in Russian).

Gofman, A., Lappo P., Berestestetsky, A. 1989. Intrinsically safe switching of electric circuits in explosive surroundings. In Proceedings of the Academic conference “Design and implementation of the new means and methods for labor safety in the region's enterprises” in Sverdlovsk (in Russian). 

  

Conference Presentations

Gofman, A., Rafiee, D. 2010. Improving Targeting of Customers with Rule Developing Experimentation and Short Intervention Testing. INFORMS Conference “Applying Science to the Art of Business,” April 18-20 in Orlando, FL.
Gofman, A. 2010. Panel Discussion: The Research Value of Online Communities. CASRO Panel Conference, New Orleans, February 24-25, 2010.
Gofman, A. 2009. Structured Experimentation in Package Design (Workshop). IIR Market Research Event, Las Vegas, October 18-21, 2009. 
Gofman, A. 2009. The Future of the Web. 14th Annual CASRO Technology Conference, New York, May 2009.

Gofman, A. 2009. Mind Genomics. UPSHOT/BrainJuicer Conference on Memes, Messages and Media, Chicago, April 7, 2009.

Gofman, A. 2009. From Combinatorial Innovation to Mind Genomics. McCANN-ERICKSON/BrainJuicer Conference on Memes, Messages and Media, New York, April 2, 2009.

Gofman, A., and Moskowitz, H. 2008. From Optimizing Online Research To Optimizing the Web through Researching: Emerging Research Methodologies and Web Analytics in Web 2.0 Universe. 13th Annual CASRO Technology Conference, New York, June 2008.

Gofman A. 2007. Advancing Multivariate Landing Page Optimizations with Rule Developing Experimentation. Presentation at 2007 eContent Summit: Scenarios for the Future in Brioni, Croatia. [Opening  Speech].

Gofman A. 2007. Rule Developing Experimentation. Presentation at NYU Alumni Conference "New Directions in Marketing Intelligence". NYU Stern School of Business, November 16, 2007.

Gofman, A., and Moskowitz, H. 2004. State of the art research and development tools to put innovation in the hands of the many. The XV ISPIM Annual Conference, Oslo, Norway.

Marketo, C., Gofman, A., and Moskowitz, H. 2004. A new way to estimate interactions in conjoint analysis. 2004 7th Sensomentrics Conference, Davis, CA.

 

Other publications

Professional

Gofman, A. 2011. Seducing the Future of Fine Arts: Getting the Next Generations into the Museum Experience Financial Times Press, June 10, 2011, http://www.ftpress.com/articles/article.aspx?p=1722934 (Accessed June 10, 2011).

Gofman, A. 2010. Why do I admire Apple as a company and distaste their products? Research World, 24: 15.
Gofman, A. 2010. Undercurrents of Google Wave. Research World, 19: 11.
Gofman, A. 2010. Market Research is dead. Long live Market Research! Research World, 16: 10-11.
                [ Also translated into German:
 
                "Die Marktforschung ist tot, lang lebe die Marktforschung", BVM Inbrief, March 2010, 22-23 (the magazine of The BVM Professional Association of German Market and Social Association)].
                [Also translated into Hungarian: 
                "Feltáró kutatás: kiskapu a fogyasztói insightokhoz?” (1/2.) . Foreact Research, 
                
http://piackutatas.blog.hu/2010/04/15/feltaro_kutatas_kiskapu_a_fogyasztoi_insightokhoz_1_2 (accessed April 18, 2010).
Gofman, A. 2009. Exploratory Research: A Backdoor to Consumer Insights? Financial Times Press, Dec 7, 2009.  
             [ Also republished by Wharton School Publishing ]
Gofman, A. 2009. Is Facebook a curse or a savior? Research World, 13: 10-11.
            [ Also
translated into Portuguese (Brazil) 
                "Facebook: uma maldição ou a salvação da pesquisa de mercado?"  ABEP NEWS: Boletim Informativo das Novidades do Setor Pesquisa, Ed. (a publication of Brazilian Association of Research Companies (ABEP))
                
http://www.abep.org/enews/ed47/facebook_uma_maldicao_ou_a_salvacao_da_pesquisa_de_mercado.html (accessed January 19, 2010)].
 Gofman, A. 2009. Taking a cue from cavemen. Research World, 12: 10.

Gofman, A. 2009. Mind Mapping. Research World, 8: 26-28.

Gofman, A. 2009. Betting on Good Genes. Research World, 10: 10.

Gofman, A. 2009. Peeking into Web X.0. Pearson Education, Informit, http://www.informit.com/articles/article.aspx?p=1332751, March 25, 200 (accessed March 25, 2009).

Gofman, A. 2009. Slicing up machine translation. Research World, 6: 10.

Gofman, A. 2009. Web 3.0, 4.0 and counting. Research News (Australian Market and Social Research Society), February, 2009: 23-24.

Gofman, A. 2009. Staying Afloat in a Sea of Spam. Research World, 5:10.

Gofman, A. 2008. Marketers Are Abuzz About The Future Of The Internet. Research World, 4: 7.

Gofman, A. 2008. Finding the Sweet Spot after the Dot. Research World, 2: 10.

Moskowitz, H., Gofman, A. 2007. Introduction to Selling Blue Elephants: How to Make Great Products that People Want Before They Even Know They Want Them. Wharton School Publishing, Sep 21, 2007, http://www.whartonsp.com/articles/article.asp?p=711185 (accessed on April 27, 2009).

Gofman, A., Moskowitz, H. 2007. Multivariate Landing Page Optimization. PDMA, http://wiki.pdma.org/index.php/Multivariate_Landing_Page_Optimization (accessed July 29, 2008).

Moskowitz, H., Gofman, A. 2007. Rule Development Experimentation. PDMA,

http://wiki.pdma.org/index.php/Rule_Developing_Experimentation (accessed July 29, 2008).

Moskowitz, H., and Gofman, A. 2006. Bare Market: Uncover Algebra of the Stock Market Mind. Marketing Research, 18(3):8-14.

Moskowitz, H., Gofman, A., Beckley, J., and Ewald, J. 2005. Brand Name Anatomy: Experimental Design Assesses the Value of Food Products and Retailer Names. Marketing Research, 17(3):14-19.

Moskowitz, H.R., Porretta, S., and Gofman, A. 1996. Lo sviluppo tempestivo dei concetti e dei prodotti alimentary (Food concepts and products: Just in time development), Industria Conserve, 71:23-36. (In Italian).

Gofman, A., Chernomordick, G. 1986. CMOS logic units checking adapter for KODIAK complex. DCNTI, Vol. 3(N 86-D30) (in Russian).

Gofman, A., Chernomordick, G. 1987. Adapter for tape reader FS-1501 and microcomputer "Electronica MS1201". DCNTI, Vol. 2 (N 87-31) (in Russian).

Gofman, A. 1987. Universal adapter for tape reader FS-1501 and IRPR interface. Microprocessornie sredstva i sistemy (Microprocessor devices and systems), Vol. 6 (in Russian).

Gofman, A., Chernomordick, G. 1988. Testing and diagnostics of mining geophysics digital units. Referativny Journal (Abstracts Journal), GD 10 J, N 7J34 Dep. 18.01.88 N 4398.

Gofman, A., Chernomordick, G., Arhipenko, A., Kanter, E., Ulianov, A. 1991. Improved mining seismic station SSS - 1M "Druzba" (Soviet –Hungarian project). Final Report No 0239050000. Donetsk: UF VNIMI (in Russian).

Chernomordick, G., Kogan, E., Fridman, A., Gofman, A., et al. 1987. Researching and creating recommendations for explosion-proof seismic apparatus design based on microelectronics (microprocessors). Final Report No 0293012102. Donetsk: UF VNIMI (in Russian).

Chernomordick, G., Gofman, A. 1985. Design of testing and diagnostic systems for digital units of mining geophysics devices. Final Report No 0220209000. Donetsk: UF VNIMI (in Russian).

 

Publications in press

Gofman, A. 2009. Pay per e-mail system would sound the death knell for spam. Daily News and Analysis. February 21, 2009, Corporate section.

Gofman, A. 2008. Presaging the Changes the World Wide Web will Spin for Itself. Daily News and Analysis. December 3, 2008, Corporate section.

Gofman, A. 2008. The High Land of Opportunity. Daily News and Analysis. August 28, 2008, Management and Marketing section.

Gofman, A. 2008. The president as a food product. Daily News and Analysis. May 22, 2008, Management and Marketing section.

Gofman, A. 2007. Lessons from HP’s ‘Always-On’ Intelligence system. Daily News and Analysis, December 27, 2007.

Gofman, A. 2007. How to Defeat Murphy's Law in the Stock Markets. Daily News and Analysis, November 29, 2007.

Gofman, A. 2007. Consumer research and the curse of the rear view mirror, Daily News and Analysis. November 1, 2007.

Gofman, A. 2007. Consumers know what they want. Or do they? Daily News and Analysis, October 4, 2007, Management and Marketing section.

 

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