Alex's article “Decoding consumer perceptions of premium products with rule developing experimentation” has been chosen as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2011
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"Premium by design" book co-authored by Alex has just been printed in UK (Ashgate)

 

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A new monograph (based on the doctoral thesis):

A. Gofman. 2010. Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation.

 

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Alex's became an Outstanding Paper Award Winner at the Emerald Literati Network Awards for Excellence 2010.

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An award winning book, a bestseller on several international lists, Selling Blue Elephants is being translated/republished in 16 countries.

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"A [CASRO Technology] conference highlight was Moskowitz Jacobs’ VP, Alex Gofman and his ... highly informative presentation on future Webs beyond Web 2.0." 

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Alex Gofman has been named among the 20 Global
"Pioneers of Research"
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An unsolicited e-mail:
"I absolutely loved your book "Selling Blue Elephants". Must say it is one of the most amazing pieces of work I have read in recent times."
Sachin Shukla, Gr. Manager, Unilever
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Alex's biography has been included in the 2010-2011 Editions of
Who's Who in America.