You can see and buy my books here:
Alex's article “Decoding consumer perceptions of premium products with rule developing experimentation” has been chosen as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2011
"Premium by design" book co-authored by Alex has just been printed in UK (Ashgate)
A new monograph (based on the doctoral thesis):
A. Gofman. 2010. Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation.
Alex's became an Outstanding Paper Award Winner at the Emerald Literati Network Awards for Excellence 2010.
An award winning book, a bestseller on several international lists, Selling Blue Elephants is being translated/republished in 16 countries.
"A [CASRO Technology] conference highlight was Moskowitz Jacobs’ VP, Alex Gofman and his ... highly informative presentation on future Webs beyond Web 2.0."
Alex Gofman has been named among the 20 Global
"Pioneers of Research"
An unsolicited e-mail:
"I absolutely loved your book "Selling Blue Elephants". Must say it is one of the most amazing pieces of work I have read in recent times."
Sachin Shukla, Gr. Manager, Unilever
Who's Who in America.