Honors, lectures, news

Alex's article (co-authored with M. Bevolo, T. Mets and H. Moskowitz) “Decoding consumer perceptions of premium products with rule developing experimentation” published in Thomson Reuters (ISI) Ranked Journal of Consumer Marketing has been voted as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2011
Alex's invited entry "Rule Developing Experimentation in Consumer-Driven Package Design" has been published in  Wiley Encyclopedia of Operations Research and Management Science, (8 Volumes).
Indonesia Pt. Bhuana Ilmu Populer has just relesed Selling Blue Elephants in the Bahasa language
Korea LUX PUblishers has released the Korean translation of the Selling Blue Elephants Book.
Alex's new monograph "Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation" has just been published by LAP Lambert Academic Publishing (Germany).
Alex's article “Developing new corporate understanding of an existing product” co-authored with H. Moskowitz and T. Mets and published in Journal of Product & Brand Management has been chosen as an Outstanding Paper Award Winner at the Emerald Literati Network Awards for Excellence 2010.
Alex was invited to participate on the Panel Discussion "The Research Value of Online Communities" at CASRO Panel Conference in New Orleans, Feb. 24-25, 2010.
As a guest professor, Dr. Gofman delivered a lecture at Iona College on Rule Developing Experimentation (Prof. Patricia R. Loubeau's graduate Marketing Management Class, Department of Marketing and International Business Hagan School of Business, February 9, 2010).
Alex chaired a Luminary Session Innovation Insights and presented a paper Improving Targeting of Customers with Rule Developing Experimentation and Short Intervention Testing at the ISPIM Symposium in NY (December 6-9, 2009).
Alex presented a paper Sequencing the genome of the customer mind by experimental design and short intervention testing at The SMA 2009 Annual Conference "Embracing Challenges and Change: A Global Perspective" in New Orleans, Louisiana (November 4 - 7, 2009).
Alex taught a workshop on Structured Experimentation in Package Design at IIR Market Research Event in Las Vegas (October 18, 2009).

Alex succesfully defended his Ph.D. thesis: "Experimentation-Based Product Development in Mature Food Categories: Advancing Conjoint Analysis Approach" at the University of Tartu.
Alex delivered a lecture at Lausanne Business School on September 15, 2009 on Mind Genomics.

Alex has been invited by Bentham Science Publishers (www.bentham.org) to edit a new e-book “Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind”.

Research magazine (UK) praised Alex's presentation on CASRO Technology Conference in NY (Tim Macer's article).

Alex's biography has been included in the forthcoming 2010 Edition of Who's Who in America).

Alex co-presented paper "Sustainability, higher margin opportunities & economic crises" at ESOMAR 2009 Annual Congress "Leading The Way Ethically, Responsibly, Creatively"
in Montreux, Switzerland (15 - 18 September, 2009).

Alex presented his paper "Impact of corporate leadership and innovation claims on consumer perception of premium products" at XX ISPIM Conference - The Future of Innovation - Vienna, Austria on 21-24 June 2009.

Alex chaired the conference session "Innovating with Users & Customers" at XX ISPIM Conference - The Future of Innovation - Vienna, Austria on 21-24 June 2009.

Alex's presentation about the Future of the Web on CASRO Technology Conference in New York (May 28-29, 2009) was called a highlight of the conference.

Presented Mind Genomics at "US SpringFest: Innovation, Insights and Social Media" Conferences in New York (April 2, 2009) and Chicago (April 6, 2009).

February, 2009. Vietnam became the sixteenth country to license Selling Blue Elephants translation / republishing.

November, 2008. Lithuanian publishing house Vaga has released the Lithuanian translation of Selling Blue Elephants.

September 30, 2008. A public presentation at Tartu University for students, faculty and businessmen "Consumer-driven product development"(see video recording here).

An extended interview (English version is here) with Universitas Tartuensis, a Tartu University Newspaper (September, 24 2008).

Alex Gofman has been named among The 20 Global "Pioneers of Research" at the 61st Annual ESOMAR Congress in Montreal in September of 2008

Global live IIR Webinar "Selling Blue Elephants: How Experimentation & Consumer 'Insighting' Creates an 'Invention Machine" July 17, 2008)

Presentation 'From Optimizing Online Research To Optimizing Web through Researching: Emerging Research Methodologies and Web Analytics in Web 2.0 Universe' at 13th Annual CASRO Technology Conference in New York, June 26-27.

Presentation 'MindGenomics: New Collaboration Approach for Open Innovation in Marketing' at the XIX Conference of the International Society for Professional Innovation Management (ISPIM) Open Innovation: Creating Products and Services through Collaboration in Tours, France, 15-18 June 2008.

Eiji Press (Japan) has published the Japanese translation of Selling Blue Elephants (May 15, 2008)

April, 2008. Alex became a member of the Editorial Advisory Board of Recent Patents on Food, Nutrition & Agriculture Journal (Bentham Science Publishers).

March 19, 2008. Live Webcast at
Wharton (University of Pennsylvania) New Jersey Club with guest attendees from other major alumni clubs.

February 27, 2008. Lithuania became the fifteenth country to license Selling Blue Elephants translation / republishing in less that one year since the first print in the USA. The book has been already republished in India, translated into Traditional Chinese (Taiwan), German, Dutch, Spanish (full and executive summaries), Arabic, Italian and Japanese. The following translations are planned to be released in the next few months: Bahasa (Indonesia), Korean, Simplified Chinese (P.R. China), Thai, Russian and Romanian.

One of the top three newspapers in India, The Hindu, with a readership over 2,200,000, has published an extensive interview with the authors of Selling Blue Elephants (Dec. 27, 2007).

Selling Blue Elephants was placed on the daily Bestsellers lists at:
amazon.com (among Operations Research Books);
amazon.uk (Research and Development);
amazon.de (Operations Research)
(December 14, 2007)

Indian publisher ICFAI University Press selected Selling Blue Elephants as the Best Book (Product Development) (November, 2007).

Romanian leading business magazine 'Business Magazin' included Selling Blue Elephants in the list of the ten best business books.

Executive Book Summaries awarded Selling Blue Elephants with Excellence Award for the Best 30 Business Books of 2007

Presented and participated on the industry panel of experts at NYU Alumni Lifelong Learning Workshop "New Directions in Marketing Intelligence "
(NYU Stern School of Business, November 16, 2007)

As a 'Professor for a Day', taught Marketing Research (undergrad), Marketing models supporting marketing strategy (graduate) and New product development (graduate) classes at Wharton Business School (October 8, 2007, University of Pennsylvania, Prof. J. Eliashberg classes).

Personal Interview with ESOMAR at MyEsomar.

Personal TV Interview with Kapital Network TV about the book (September 9, 2007).

Opening speech at Global eContent Summit: Scenarios for the Future (Brioni, September 9, 2007).

Live interview with popular Canadian radio host John Maciel (Radio FM 98.5 CKWR, Ontario, Canada, July 4, 2007) about Selling Blue Elephants book.

Live radio interview about Selling Blue Elephants with Radio 630 CHED (Alberta) on Lesley Primeau Show.
(June, 20, 2007)

Guest lecturer at University of Technology MARA (UiTM), Malaysia's premier institution of higher learning (Rule Developing Experimentation applications to stock market).

Keynote speaker at 2006 VIPSIconference on Internet, Processing, Systems for e-education/e-business, in Montreal.

Invited speaker at 2006 IIR FUSE Brand Identity Conference in New York.

Keynote speaker at 2006 IPSI conference on Internet, Processing, Systems for e-education/e-business, and Interdisciplinaries, in Marbella, Spain.

Nominated for the Best ESOMAR paper of 2006 at ESOMAR Healthcare Conference, New York.

Nominated for the Best ESOMAR paper of the 2005 at ESOMAR 10th Latin American Conference, Buenos Aires.

Program Committee member of 2005 ESOMAR Innovate! Conference, Paris.

Nominated for the Best ESOMAR methodological paper of the 2004 at ESOMAR Technovate 2, Barcelona

Photo of the day 

Alex's invited entry has been published in  Wiley Encyclopedia of Operations Research and Management Science
 
Indonesia Pt. Bhuana Ilmu Populer has just relesed Selling Blue Elephants in the Bahasa language
 

Korea LUX PUblishers has released the Korean translation of the Selling Blue Elephants Book

Alex authored a chapter "Combining eye tracking with experimental design" in the recently published book Packaging Research in Food Product Design and Development
 
 
During the PhD defence
 

China Renmin University Press has released the Chinese (simplified) translation of the Selling Blue Elephants Book

 
Alex's presentation on CASRO Technology conference was praised in Research magazine (July 2009).

 
Alex authored a chapter "Getting the Package and Web Site Graphics Right with Consumer Co-creation" in the recently published book  An Integrated Approach to New Food Product Development.

Russian translation of Selling Blue Elephants (released in April, 2009). Reverse translation of the title into English: "Selling is as easy as to have a drink".

With Roberto Venturi and Denise Brown. Aside from being regarded to be among the most influential architects of the twentieth century, they are extremely pleasant people to talk to (Jan. 2009).

 

Lithuanian translation of Selling Blue Elephants (released in November, 2008)

 
With Prof. Tõnis Mets (Tartu University). Sept. 2008.

 
In Tartu. Photo was made for an interview with the Universitas Tartuensis newspaper. Sept. 2008.

 
Medieval dinner at Château at Amboise during ISPIM 2008 (with Iain Bitran, Executive Director, and Dr. Steffen Conn, Secretary General, ISPIM. June 16, 2008)

 
Japanese translation of the book released in May 2008. From Elephant to Pikachu?

With Paul Begala, CNN
(CIO Summit at Half Moon Bay, CA, May 6, 2008)

 
March 19, 2008. Live National Webcast at Wharton  New Jersey Club 

 
Best 30 Business Books of 2007 Award (November, 2007)

 
"Professor for a Day" at Wharton (UPenn, October 8, 2007)

 Opening presentation at Global eContent Summit: Scenarios for the Future (Brioni, September 9, 2007).

 
Photo with the faculty and industry leaders after the lecture at UiTM (Shah Alan, Malaysia, March, 2007)

 
W
ith a world-renowned, award-winning fashion and goods designer,
Cynthia Rowley (Miami, 2005)

 
Presentation on outsourcing at ESOMAR APAC Conference (Mumbai, India, March 2006)

 
Program Committee of ESOMAR Innovate Conference (Paris, 2005)

 
Presentation at ESOMAR APAC Conference (Tokyo, 2005)

 
Panel Discussion at ESOMAR (Technovate 2 (Barcelona, 2004)

 
After the presentation at ESOMAR APAC 2004 in Shanghai (with session chair Victor Yuan)

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