www.alexgofman.com - Alex Gofman

Professional Summary

Accomplished hands-on technology oriented marketing research executive with a strong portfolio of successes designing and managing market research, innovation, consumer insights and analytics for major global clients. Reputable for development of innovative marketing and MR methodologies and Web based technologies. Widely published and recognized internationally for contributions to marketing intelligence and related Web technologies, consumer insights, conjoint analysis, segmentation, online marketing, consumer driven dynamic advertisement optimization, etc.

Co-author of award winning internationally acclaimed Selling Blue Elephants book (Wharton School Publishing, 2007) translated into fifteen foreign languages. Regular contributor to Business/Marketing section of Daily News and Analysis. Adj. Assoc. Prof. of Marketing at Pace University teaching MBA courses at Lubin Business School.

I am privileged to work side by side and co-author many publications with the world renowned experimental psychologist and practitioner Dr. Moskowitz, whose work is recognized by many (if not most) of major awards in the marketing field. I am proud to be instrumental in inventing and implementing the methodologies / technologies which led to Charles Coolidge Parlin Marketing Research Award, ARF Research Innovation Award and The Market Research Council Hall of Fame Award, to name just a few.

Professional Achievements

Well known as a perpetual innovator and a co-inventor of world-class web-based marketing and market research methodologies and technologies as well as for the work in cross-science development in experimental psychology in the field of psychophysics and computer science.

The architect of the award-wining Ideamap® family of products (Ideamap®, Ideamap.NET, Stylemap.NET, Videomap, Ideamap Wizard, etc.) as well as globally recognized brands as DesignLab®, ProductEngineer®, Concept Optimizer® and other MJI technologies, which were positively reviewed by The Wall Street Journal, The New York Times, The New Yorker, Research Magazine, Quirk's Marketing Research Review, etc.

Specialties

Actionable Consumer Insights, Marketing Intelligence, Product Management and Innovation, Primary / Secondary Research, Rule Developing Experimentation, Conjoint Analysis, Online Surveys, Ad / Media Research, Multivariate Web sites Optimization, Web Technologies.

Current Jobs

Vice President of Moskowitz Jacobs Inc. Leading innovative market research, marketing intelligence and consulting for many Fortune 500 clients (including all top 10 global pharma companies) as well as developing new methodologies and Web applications based on actionable consumer insights (since 1992).

Adjunct Associate Professor of Marketing at Pace University (Lubin School of Business, Graduate Center). Teaching MBA classes in Marketing Research.

Vice President of i-Novation, Inc., a Web subsidiary of Moskowitz Jacobs Inc.

Previous Jobs

International high-tech and software development companies.

Publications

Authored and co-authored more than 60 publications, 18 patents, co-authored Selling Blue Elephants book book (Wharton Publishing), contributed to several other major books. Presented papers at multiple international conferences around the world that earned several awards nominations. Currently work on my next book Premium by Design: How to Design and Market High End Products co-authored with Dr. Moskowitz, Stefano Marzano, CEO, and Marco Bevolo, Director Foresight & Trends, both Philips Design (Wharton School Publishing, 2009).

Regular contributor to Business/Marketing section of Daily News and Analysis.

Newly invited contributor to Research World (Fast Forward column), the only magazine for market research professionals worldwide to provide news and views from all industry sectors. See the first installment in October, 2008 issue.

Member of the Editorial Advisory Board of Recent Patents on Food, Nutrition & Agriculture Journal (Bentham Science Publishers).

Education

BS and MS in Computer Science from Donetsk National Technical University (summa cum laude, 1981).

Full Doctor Course at Makeevka (MacNII) R&D Institute (ABD, 1990).

About:

Publications

Testimonials

Honors, Lectures, etc.

Clients

Interests

Blog

I like traveling, photography, snorkeling, jazz. I used to be a mountain hiker but now mostly enjoy more family oriented ways of traveling (well, the recent diving with the sharks and hiking the virgin jungles of Borneo were exceptions... kinda). Working hard toward joining one day Club 100 (people who visited 100 or more countries / territories) but still is only 2/3 through the list.

I am an amateur jazz piano player (stress on 'jazz' as an explanation for the inability to play the same melody twice in the same way).

External Links:

Selling Blue Elephants

FutureHighEnd.com

Ideamap.NET

Moskowitz Jacobs Inc.

Memberships:

News:

Selling Blue Elephants is being translated/republished in 15 countries.

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Alex Gofman has been named among the 20 Global "Pioneers of Research"

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Just in (an unsolicited e-mail):

"I absolutely loved your book "Selling Blue Elephants". Must say it is one of the most amazing pieces of work I have read in recent times."

Sachin Shukla

Gr. Manager,

Unilever

Contact Me:

axg at alexgofman dot com.

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Alex Gofman Research Marketing Research. A proven technology oriented leader and author in marketing focusing on new Market Research and Marketing technologies, methodologies, applications and product management. Widely published and recognized internationally for contribution in areas of experimental psychology such as Rule Developing Experimentation, Conjoint Analysis including multiple patents, articles, etc. Co-author of Selling Blue Elephants book (Wharton Publishing, 2007) translated into multiple foreign languages. Currently working on several writing engagements including a Wharton Publishing book on future of luxury / premium goods and services (with Dr. Moskowitz, Stefano Marzano, CEO, and Marco Bevolo, Director Foresight & Trends, both Philips Design).