About meI like traveling, photography, snorkeling, jazz. I used to be a mountain hiker but now enjoy more family oriented ways of traveling (well, the recent diving with the sharks and hiking the virgin jungles of Borneo were exceptions... kinda). Working hard toward joining one day Club 100 (people who visited 100 or more countries / territories) but still is only about 3/4 through the list. I am an amateur jazz piano player (stress on 'jazz' as an explanation for my inability to play the same melody twice in the same way).Professional SummaryDr. Gofman is an accomplished hands-on technology oriented marketing research executive, scholar and author with a strong portfolio of successes researching, designing and managing market research, innovation, consumer insights and analytics for major global clients. Reputable for the development of innovative marketing and consumer insights methodologies and Web based technologies. Widely published and recognized internationally for contributions to consumer intelligence and related Web technologies, structured experimentation with consumers, consumer insights, conjoint analysis, segmentation, online marketing, consumer driven dynamic advertisement optimization, etc.
Adj. Assoc. Prof. of Marketing at Pace University teaching MBA courses at Lubin Business School. A co-author of award winning internationally acclaimed Selling Blue Elephants book (Wharton School Publishing, 2007) translated into fifteen foreign languages. A regular contributor to Daily News and Analysis, Research World, Wharton School Publishing and Financial Times Press publications.
Award nominated invited and keynote speaker at many international conferences. A guest lecturer at universities around the world including Wharton School of Business (University of Pennsylvania), New York University (NYU), Tartu University (Estonia), University MARA / UiTM (Malaysia), Lausanne Business School (Switzerland).
I am privileged to work side by side and co-author many publications with the world renowned experimental psychologist and practitioner Dr. Moskowitz, whose work is recognized by many (if not most) of major awards in the marketing field. I am proud to be instrumental in inventing and implementing the methodologies / technologies which led to Charles Coolidge Parlin Marketing Research Award, ARF Research Innovation Award and The Market Research Council Hall of Fame Award, to name just a few. Professional AchievementsWell known as a perpetual innovator and a co-inventor of world-class web-based marketing and market research methodologies and technologies as well as for the work in cross-science development in experimental psychology in the field of psychophysics and computer science.The architect of the award-winning Ideamap® family of products (Ideamap®, Ideamap.NET, Stylemap.NET, Videomap, Ideamap Wizard, etc.) as well as the globally recognized brands: DesignLab®, ProductEngineer®, Concept Optimizer® and other MJI technologies, which were positively reviewed by The Wall Street Journal, The New York Times, The New Yorker, Research Magazine, Quirk's Marketing Research Review, etc. Specialties and Job PositionsActionable Consumer Insights, Marketing Intelligence, Product Management and Innovation, Primary / Secondary Research, Rule Developing Experimentation, Conjoint Analysis, Online Surveys, Ad / Media Research, Multivariate Web sites Optimization, Web Technologies.Current Jobs Vice President of Moskowitz Jacobs Inc. Leading innovative market research, marketing intelligence and consulting for many Fortune 500 clients (including all top 10 global pharma companies) as well as developing new methodologies and Web applications based on actionable consumer insights (since 1992). Adjunct Associate Professor of Marketing at Pace University (Lubin School of Business, Graduate Center) teaching MBA classes in Marketing, Marketing Research and New Product Development. Vice President of i-Novation, Inc., a Web subsidiary of Moskowitz Jacobs Inc. Previous JobsInternational high-tech and software development companies.PublicationsAuthored and co-authored more than 100 books, chapters in monographs, patents, articles and conference presentations; co-authored Selling Blue Elephants book book (Wharton Publishing), contributed to several other major books. Presented papers at multiple international conferences around the world that earned several awards nominations. Currently work on my next book Premium by Design: How to Design and Market High End Products co-authored with Dr. Moskowitz, Stefano Marzano, CEO, and Marco Bevolo, Director Foresight & Trends, both Philips Design. In addition, I am finishing co-editing a monograph "Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind" (Bentham Science Publishers).
A regular contributor to Wharton School Publishing and Financial Times Press as well as to Business/Marketing sections of Daily News and Analysis. A regular contributor to Research World, the only magazine for market research professionals worldwide to provide news and views from all industry sectors. Some of the articles has been republished/translated in Asia, Australia, North and South Americas, including Financial Times Press. A member of the Editorial Advisory Board of Recent Patents on Food, Nutrition & Agriculture Journal (Bentham Science Publishers). A peer-reviewer of book proposals for Bentham Science Publishers.
EducationBS and MS in Computer Science, Donetsk National Technical University (Summa Cum Laude).
Ph.D. in Economics, the University of Tartu (Thesis: "Experimentation-Based Product Development in Mature Food Categories: Advancing Conjoint Analysis Approach") Photo: My daughter, Alli Gofman, took this picture during our trip to Spain. This is, by far, my favorite portrait.
© 2010 Alex Gofman |
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An award winning book, a bestseller on several international lists, Selling Blue Elephants is being translated/republished in 16 countries.
◊ "A [CASRO Technology] conference highlight was Moskowitz Jacobs’ VP, Alex Gofman and his ... highly informative presentation on future Webs beyond Web 2.0."
◊ Alex Gofman has been named among the 20 Global "Pioneers of Research" ◊ An unsolicited e-mail: "I absolutely loved your book "Selling Blue Elephants". Must say it is one of the most amazing pieces of work I have read in recent times." Sachin Shukla, Gr. Manager, Unilever ◊  Who's Who in America. Memberships
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